Backlinks are the links hosted by multiple websites which directs the users to the website that is being marketed. It is an important part of SEO and works as building blocks for better optimization. Also known as Inbound links, the backlinks raises the value of the marketed website. The search engine will give importance to the websites based on the number of backlinks it has. It will help in improving the rank of the websites on the search engines compared to the websites which do not have any backlinks.
While creating the backlinks, one should be careful about the quality of the links as the search engines like Google will calculate the relevancy of the site to a keyword. More links do not necessarily help in improving the rank of a website. The websites which host the links to the main site should contain the content related to your site, which increases the relevance of the links and improves their quality. For example, if a website about car parts receive the backlinks from websites which are about cars, it will receive more recognition than the backlinks which are from a health website.
Backlinks are also used for attracting more users to the main website with the help of the keywords that are being searched by them. It is called, spreading the word, as the users will not be able to locate a fresh website without enough advertisement. Backlinks help in advertising about the website and let the users know about the benefits of the new website.
As the search engines are getting improved every year, the effect of backlinks has reached its threshold but is it still a very important marketing strategy. Avoid purchasing backlinks from spam or paid sites as the search engines can filter the spams and the backlinks can receive a total shutdown on being detected as spams. If done properly, here is how the backlinks can be beneficial for a website.
Backlinks help the search engines to locate fresh websites
Engines like Google, Yahoo, and Bing take the help of backlinks to find new websites. They work like connecting paths to a new location which can go unnoticed if no path is connected to it. The more paths a location has, the more ways the search engine will have to reach the location. It helps in higher rankings in a shorter period, which is why every SEO demands backlinks.
Google recognizes popular content faster
The search engines are designed to identify the content which is getting popular. With the help of quality backlinks, any website can get recognized by the engine and get ranked higher for users.
A marketed website becomes more credible for a search engine if it is backed by quality inbound links. In the same way, if the website is backed by spam sites, it loses its credibility.
Improves target traffic
Backlinks do not only work for the search engies, but also for attracting users to the site. With the quality content for the readers, it can improve the online traffic on the main website. With increased traffic, the search engines will also boost the rank of the website due to increased popularity.